And given the town’s ritzy reputation, shopping is world-class here. Many of the best global brands have boutiques in downtown Aspen, but if you prefer to go local, Aztech Mountain is partially based in town and is known for colorful, attention-grabbing styles, from color-block sweaters to ski suits in unusual patterns and body-skimming silhouettes. Otherwise, pick up Aspen-branded merch (from novelty knitwear to baseball caps with the aspen leaf on it) as well activewear (from ski shells to yoga leggings) at the Aspen Collection. Their ski clothes are tested by local pros to ensure they can withstand the demands of the mountains. You can also rent gear here, from skis to mountain bikes. And for many, there’s no better Aspen souvenir than a custom hat from Kemo Sabe.
One of the things that locals love about living in Aspen is you get the intimate, mountain-town feel but with some worldly amenities, especially when it comes to art and culture. Belly Up, for instance, is a regular tour stop for topnotch acts, from Diplo to Melissa Ethridge. When it comes to art, both Aspen Art Museum and The Bayer Center are free to enter.
Where to stay in Aspen
Hotel Jerome, Auberge Collection has been beloved since it first opened in the 19th century. Après at the bar is quite the scene, but it also has some of the most stylish guest rooms in town (which were all just given a light makeover). The Garden Room was also recently reimagined and now hosts Après Tea, a more elegant and subdued take on the post-ski tradition. Though, of course, no one will blame you for upgrading a cup of earl grey for a glass of Louis Roederer served in sparkling Waterford crystal.
