This Black Friday Deal Cuts 50% Off a Six-Month Apple TV Subscription

Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it’s over. 

• Follow our live blog to stay up-to-date on the best sales we find.

• Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more.

• Subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox.

• Sales are accurate at the time of publication, but prices and inventory are always subject to change. 

Black Friday deals aren’t just on physical products. While you can find discounts on everything from fitness trackers to Kindles, subscriptions also have Black Friday sales, too. Case in point: Apple TV—not Apple TV+ anymore, mind you. Apple’s own subscription service typically costs a relatively expensive $12.99 per month. But as of today, Nov. 21, new and returning Apple TV customers can snag a six-month subscription to Apple TV for $5.99 per month. That amounts to more than a 50% discount on each month (53.89%, to be precise).

You have some time to claim this price cut. This is a Black Friday deal, after all, so you’ll be able to sign up now through Dec. 1 at 8 p.m. PT (Cyber Monday). Once you do, you’ll be set for six months, but just make sure to keep an eye on the calendar: Once those six months are up, Apple will go back to charging you the full $12.99. You’ll also need to subscribe through a method where Apple bills you directly. You won’t be able to take advantage of the discount if you sign up for Apple TV through a third party. Finally, you won’t be eligible if your account qualifies for a free trial.

If you haven’t been tuned in to Apple TV, now’s a great time to check it out. The platform has surprisingly great catalogue, including popular shows like Severance, Ted Lasso, and Shrinking. Plus, there are a number of shows airing new episodes right now, like Pluribus, The Morning Show, and The Last Frontier.

You can redeem the offer from any device that bills directly to Apple, or from Apple TV’s official site.

Does Apple do Black Friday?

Yes, Apple participates in Black Friday, though you may want to compare its sales with other retailers like Best Buy and Walmart. Apple is offering an exclusive $250 gift card for eligible purchases, but so far, the best Black Friday sale on an Apple product is the M4 MacBook on sale for cheaper than ever.

Are Black Friday deals worth it?

In short, yes, Black Friday still offers discounts that can be rare throughout the rest of the year. If there’s something you want to buy, or you’re shopping for gifts, it’s a good time to look for discounts on what you need, especially tech sales, home improvement supplies, and fitness tech. Of course, if you need to save money, the best way to save is to not buy anything. 

Are Cyber Monday deals better than Black Friday?

Black Friday used to be bigger for major retailers and more expensive tech and appliances, while Cyber Monday was for cheaper tech and gave smaller businesses a chance to compete online. Nowadays, though, distinction is almost meaningless. Every major retailer will offer sales on both days, and the smart move is to know what you want, use price trackers or refer to guides like our live blog that use price trackers for you, and don’t stress over finding the perfect timing.