This Samsung “The Frame” TV Is $400 Off Right Now

When Samsung’s “The Frame” TV first dropped, it pioneered the concept of the “art TV,” making it a smart lifestyle option for anyone who doesn’t want a TV to dominate their decor when not in use. Over the years, Samsung has evolved the concept to include a QLED screen, AI processor technology, and thinner displays that make the “it’s not a TV, it’s art” illusion even more convincing. And right now is a great time to buy one: The 55-inch model from 2025 is marked down by $400, to $697.99—a 36% discount and the lowest price we’ve seen on this model.

Unlike a traditional TV, The Frame is designed to blend in. When you’re not watching TV, it switches into Art Mode, showcasing artwork or your own photos on a matte, anti-glare screen that looks surprisingly close to a real canvas. It also includes Samsung’s Slim Fit wall mount, so it sits nearly flush against the wall like framed artwork, rather than sticking out like a standard TV.  

The 2025 model features Samsung’s NQ4 AI Gen2 Processor and comes with new Vision AI features for improved picture optimization and better content recommendations. It isn’t Samsung’s flagship Mini-LED model, but it has fantastic QLED picture quality, with a brighter panel than previous models and strong HDR performance. It’s also a reliable choice for gamers, supporting 4K gaming at up to 144Hz with VRR.

Keep in mind that the set doesn’t come with the customizable bezels that create the framed look (they’re sold separately), and you’ll need a paid Samsung Art Store subscription to unlock the full artwork library. As with every The Frame TV, part of what you’re paying for is the design. While this normally comes at a steep premium, the $400 discount makes it easier to recommend. (That said, if your main priority is the best possible picture quality for the money, you may want to opt for something in Samsung’s Neo QLED lineup.)