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Will summer sun spark sizzling sales at H&M?

June 22, 2025
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High hopes: H&M is set to reveal whether the heatwave has boosted Britain's struggling High Street


By CITY & FINANCE REPORTER

Updated: 16:50 EDT, 22 June 2025

H&M will later this week reveal whether the heatwave has boosted Britain’s struggling High Street.

Dismal figures last week showed retail sales tumbled 2.7 per cent in May in the biggest drop in 18 months – much steeper than the 0.5 per cent dip forecast by economists.

But there are hopes the recent hot weather will have encouraged shoppers to splash the cash.

High hopes: H&M is set to reveal whether the heatwave has boosted Britain’s struggling High Street

The Swedish fashion group is expected to report a rise in sales for the three months to the end of May in an update on Thursday.

But H&M reported weaker-than-expected sales for the first quarter of its financial year in its previous update in March.  

Sales rose 2 per cent to £4.2billion in the three months to February 28, slowing to 1 per cent in March.

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