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Best Buy’s Tech Fest Sale Is the Response to the Prime Day Sale

June 10, 2026
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Best Buy’s Tech Fest Sale Is the Response to the Prime Day Sale


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Best Buy has joined the battle against Amazon’s Prime Day sale with Best Buy’s Tech Fest Sale. Below, I’ve rounded up all the key details you need to know so you can prepare for the big tech sale.

How long is Best Buy’s Tech Fest sale?

Best Buy’s Tech Fest sale is a week-long sale that runs from June 22 to June 28, which, unsurprisingly, is the same week when Prime Day will take place, June 23 to June 26.

Do you need to be a member to shop for Best Buy’s Tech Fest Sale?

While you don’t need a Best Buy membership to shop Tech Fest deals, members can get better savings. It is free to sign up for a My Best Buy membership, which will give you free shipping, but if you join one of its paid subscriptions (My Best Buy Plus for $49.99 per year or My Best Buy Total for $179.99 per year), you’ll get faster free shipping, exclusive prices and deals, an extended 60-day return window on most products, and access to select sales. Paid members will also earn extra rewards. Regardless of which membership you choose, you’ll have access to “exclusive offers” on select products and can earn an extra $25 in rewards with any purchase of $600 or more during Tech Fest. 

What deals can I expect during Best Buy’s Tech Fest sale?

Best Buy says you can expect up to 50% off on laptops, TVs, gaming, headphones, small appliances, and more. There will be a Deal of the Day throughout the sale—they have this during non-sale times, too, but the deals will be a bit better than usual that week.


What do you think so far?

What other retailers are competing with Tech Fest?

The main sale is Amazon’s Prime Day, which will run from June 23 to June 26. Target’s Circle Deal Days will also run from June 23 to June 26. Walmart Summer Deals sale will start at 12 a.m. EST on June 23 and run through June 28, with early access for Walmart+ members.

Our Best Editor-Vetted Early Prime Day Deals Right Now

Deals are selected by our commerce team



Editorial Team

Editorial Team

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